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Why does Influencer Marketing look like the next big thing in 2020?

When was the last time you purchased a product just because your favourite actor had endorsed and promoted the brand? Influencer marketing is playing a major role and is proving to be a game-changer for most of the brands. This hybrid of old and new marketing tools has changed the way a product influences existing or prospective customers and is giving better lead conversion for the marketing companies.

Influencer Marketing

What is Influencer Marketing?

In layman terms, influencer marketing involves collaboration with a well-known personality and paying him appropriate fees to promote your brand’s product or service. Marketing companies use a well-thought strategy to find and finalize social media influencers to pitch-perfect their sales.


Types of Influencers

Influencer marketing has become the ‘go-to’ marketing technique for most brands as people are likely to turn customers if their admired star or a powerful personality is associated with that brand. 63% of marketers are planning to increase their influencer marketing budget in 2021. The various types of influencer domain available with Task Marketing are –

  • -Fashion
  • -Beauty
  • -Travel
  • -Technology
  • -Food
  • -Lifestyle
  • -Health Fitness

How to Create Influencer Marketing Strategy?

Have a right influencer marketing strategy and use a correct marketing platform; influencer plays a pivotal role in promoting your brand. Follow these core steps –

  1. Fix the campaign goals
  2. Decide your target audience
  3. Plan your budget and select influencer type
  4. Make influencer choice and see the work done by them
  5. Create campaign message for the selected influencer
  6. Finalize expectations from the influencer campaign by discussions
  7. Give a hefty reward to your influencer
  8. Measurement analysis of the results

How does Influencer Marketing help?

Influencer marketing is gaining big rewards from various social media channels like Facebook, Instagram, Twitter and many more. Here is how influencer marketing in India or worldwide helps –

  1. Improve Brand Advocacy

    2. Plan marketing days in advance. Set goals and decide which brand advocates are capable of doing mouth publicity and converting customers to buyers.

  2. Expand Brand Awareness

    3. To reach the target audience, rely on native vernaculars to spread advertising campaigns rapidly and let your brand become known.

  3. Reach New Targeted Audience

    4. Don’t cap a limit on the customers as influencers have a wide reach. Use social media channels to reach new prospects and convert them into leads.

  4. Increase Share of Voice

    5. Be active on all social media platforms if you want the brand to be heard. Take quotes, short clips from signed influencers to increase engagement and create share-worthy posts.

  5. Drive Lead Generation

    6. The influencers you hire are going to turn around the sales. So, develop an attractive campaign that assists influencer to drive leads.

  6. Improve Sales of Conversion

    7. Once you have got a kick-start, value your customers. To maintain consistent and increasing sales conversion with influencer marketing, have integrity and honesty with customers.

Call Us!

Task Marketing is the perfect digital marketing company in Pune if you want to add influencer marketing under social media marketing for your brand. We are affiliated with influencers of all domains and have good contact with various famous influencers who can play a key role in promoting your brand. Our company also offers other digital marketing services and you can check the last blog related to SEO services here. To get your influencer marketing started at the earliest for brand promotion, contact us.